This week’s interview is with Parikchhit Basnet, an Immigrant from Nepal who earned over $70,000 in a single month writing emails for e-commerce stores at the age of 18. Enjoy!
Hello! What’s your claim to fame, how did you get started with digital marketing, and what led up to your big campaign?
While I was working at Home Depot, I started to really get into digital marketing. Watching different YouTube videos, I got introduced to online marketing and people like Gary Vee, Grant Cardone and Tai Lopez.
I started with a marketing agency that failed (because I didn’t put in any work) but because I was in this online Facebook community where there were other marketers, I got introduced to E-Commerce and started drop shipping items from China. I had a couple of successful stores and brands but it wasn’t consistent.
One day, I met a young teenager making over $10,000/day with his store. I wanted a piece of the pie so I asked if I can do his email marketing. He asked me for a price and I said $2000. He agreed and I was happier than ever because I had never made so much money like that. I ended up making him an extra $12,000 that month and realized I could do this for other e-commerce stores and have been doing that since.
What’s the story behind the single biggest email campaign you’ve ever ran?
Email is what I’m known for. The biggest email campaign I ran was for one of my bigger e-commerce clients selling a technology product. They hired me because they weren’t doing any email marketing for their store.
I sent out a simple email campaign to the store’s newsletter list and in 2 days it made over $10,000. It was a very hot product during that time and I was pushing the item with emails as much as I could.
I also sent out an email the next day and it made another $5000 extra in sales. Thats the first time I understood the true power of email marketing.
How did this campaign affect your life, mindset, or outlook?
It raised my standards overall. I started thinking bigger and believed that I can do bigger things and handle growth for my business. I started achieving better results for my other campaigns and clients after this campaign because my standards were higher than before and I was aiming for bigger and better results.
How did you scale your agency?
Scaling my agency was more mindset than me learning new tactics. I started to elevate my mindset and started to think bigger. I naturally attracted new clients and bigger clients because I had set a new standard for myself.
I also learned the importance of building a team and that it’s almost impossible doing everything by yourself so I started looking into expanding my business and hiring staff. That has helped me out a lot and changed everything for me as I have more time to focus on the growth of my business instead of doing the work.
Throughout your experience running email campaigns, have you learned anything particularly helpful or advantageous?
Keeping it simple has been the biggest thing that has helped my business and my campaigns soar. Instead of focusing on small details that don’t matter, I try to keep it as simple as possible.
Do you have any regrets related to your digital marketing career?
Not creating content earlier in my online journey. I had so much knowledge and information that could have helped a lot of people but I was very shy. If I started making content earlier, my business would’ve grown faster and might have been bigger right now.
If you could send a piece of digital marketing advice back in time to your earlier-self, what would you say?
Best advice I would give to my earlier self would be to keep it simple and take the right action. I realized I spent a lot of time overthinking and not doing the actual work. I am constantly in my head thinking about every little thing which is taking me away from actually doing the work. I learned this through Charlie Munger. When they do massive billion dollar deals, they always keep it simple and it has never failed them.
What are some amazing tools you use on a day-to-day basis?
What have been the most influential books, podcasts, events, communities, or resources?
- Influence by Robert Cialdini
- Relentless by Tim Grover
- Obstacle is the way by Ryan Holiday
- The Magic of Thinking Big
What advice do you have for new digital marketers who want to get started or are just starting out?
Stop overthinking and overcomplicating your life and business. Keep the main thing the main thing and make it as simple as possible. Identify the action you need to take in order to achieve your goals and take those actions every day.
Where can we go to learn more about you?
Best place to reach out to me would be Instagram. If you want to watch my videos, check out my YouTube channel as well.